The tourism industry in Nova Scotia generated $2.7 billion in revenue in 2017, building on four consecutive years of growth. Tourism plays a key role in our regional economy, and it’s primed to play an even bigger role in the years ahead.
From a thriving brewery and winery industry that pairs perfectly with the natural beauty of the Valley, to a multitude of businesses providing unique experiences, the Valley is one of Nova Scotia’s most popular destinations. Room nights sold in the region totalled 360,000 in 2018 – the third highest in the province after the Halifax Metro and Cape Breton regions.
Opportunities in Tourism
Immediate opportunities for growth include shoulder season extension; culinary tourism; technology development to market tourism products and support visitors’ experiences; sports tourism; experiential tourism; winter experiences; and tourism packages for the pre-and post-conference market.
Major Tourism Draws
- Upper Clements Amusement and Adventure Park
- Grand-Pré National Historic Site and UNESCO World Heritage Site
- Port-Royal National Historic Site
- Fort Anne National Historic Site
- Ski Martock Resort
