Jointly issued by the Annapolis Valley Chamber of Commerce and the Valley Regional Enterprise Network
The Annapolis Valley was in the spotlight at the Boston Globe Travel Show from February 10 to 12 in Boston, Massachusetts. Regional tourism partners shared a booth with Bay Ferries to promote Nova Scotia destinations.
During the weekend event, Dale Tollman from Boston, MA, won a 10-day (11-night) Nova Scotia Road Trip Adventure. The prize package valued at more than $2,500 included accommodation, dining and destinations in the Annapolis Valley.
The Annapolis Valley Chamber of Commerce Tourism Marketing Committee and the Valley Regional Enterprise Network represented Valley businesses at the travel show.
This was a strategic opportunity to promote the Valley as a tourism destination easily accessible by ferry, said Judy Rafuse, Executive Director of the Annapolis Valley Chamber of Commerce. Last year the chamber was engaged in a search-engine marketing project with Tourism Nova Scotia.
“A great many visitors searching the Annapolis Valley were from New England states,” said Rafuse.
Emily Konrath, an economic development officer with the Valley Regional Enterprise Network, was at the travel show along with Heather Leeman, who is chair of the AVCC Tourism Committee. They were part of a delegation led by Bay Ferries, which included regional tourism associations from various parts of the province.
“People were interested in our Valley wineries,” said Konrath. “They also wanted to know what to visit and when to visit.”
“There is clearly a strong interest in discovering the Annapolis Valley,” said Kelly Ells, chief executive officer of the Valley Regional Enterprise Network (known as the Valley REN).
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As research analyst for the Valley REN, Rachel Brighton brings 25 years’ experience as a journalist, editor, publisher, manager, consultant and not-for-profit director in Canada and Australia.